A sharable moment.
I was in the grocery store the other day when something that caught my eye. My oldest son had found a kid-sized display at Piggly Wiggly where a child could put his face in and “be” the pig. At the bottom, they suggested you take a photo and share it on Facebook. In other words, they created a sharable moment within the everyday confines of a trip to the grocery store. Pretty smart.
What a smart thing to think about when planning an event or even an annual marketing calendar. What can you do to create sharable moments for your customers or guests?