Take it to 11.

While recently dangling my feet in the kiddie pool and devouring a copy of Real Simple, I read about some new stamps the United States Post Office was offering — Pioneers of American Industrial Design. They are so beautiful and simple. As a Mid-Mod-ian, I love everything about them including the fact that they are forever stamps.

New stamps from the United States Post OfficeWhile digging around on the Post Office’s website, I came across some other great stamps, too. I don’t send many letters or envelopes anymore, but when I do I like to spice it up. In my career, there have been times where we’ve used a particular stamp design to add an exclamation point to a concept or even created a special mark for a postal machine.

A waste, you say? A stamp’s a stamp? Look at that Russel Wright Pinch flatware on that stamp. That’s just a fork, yes. A fork that’s got a place in the Museum of Modern Art.

When you send a handwritten letter these days you’re already doing something to stand out. Add an exclamation point by bypassing commodity postage and using a stamp that says something about you or your company.

It’s small, poignant detail that few people take the time to think through in our email world.

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